Design Center

Logo design is largely a journey. If you knew exactly what colors/designs/text/feel that you wanted in your Logo from the start, then our job would be simple and we would have you on your way in a matter of hours. For most people, though, it is not so simple. Most people have a few ideas, but look to us for creative input in order to transform those ideas into reality.

What is the most important factor in determining whether you get the Logo you want and need?

Well, you've heard that the three most important factors for success in real estate are location, location, location? The same goes for Logo design. The most important factors are communication, communication, communication.

In Logo design, customer dissatisfaction usually stems from communication issues. Either the customer does a poor job of describing what they want, or the designer does not try hard enough to understand what the customer is looking for.

After you've read all of the information here in the Logo Design Center, followed all of the suggestions and filled out the Logo Questionnaire to the best of your ability, does this mean that you'll then know what you want? Not necessarily. That is why we emphasize Logo design as a process. There is no sure-fire formula, but hopefully, the information and suggestions found here will give you a better idea of what you do, and don't, want in a Logo.

The form on the next page may look a bit tedious, but from experience, it has been proven that the more time and effort you spend completing it up front, the happier you will be with the resulting Logo concepts.

Before you complete the form, though, please take some time and think about the following:

Communicates the benefits customers will enjoy by choosing a Company/Brand.
Not overly complex and can maintain its detail whether on business card or a storefront sign.
As recognizable and attractive in black and white, as it is in color.
Easy to remember.
Differentiates a Company/Brand and does NOT remind customers of your competitors.
Unique and protected by applicable copyright laws.

A Logo is a symbol that represents the image of a Company/Product/Service/Brand.
A Logo will likely be associated with the item it represents for years to come.
A subtle and almost unrecognized benefit that comes from using a Logo is repeated exposure. It breeds familiarity, which leads to comfort, and most importantly, trust. Psychologically, people identify with a Brand they believe they can trust. If people have had a good experience with a Brand in the past, the Logo is a subliminal reminder that they will most likely have another good experience by choosing the same Brand in the future. In many cases, people are even willing to pay more for a Product/Service simply because they have developed trust in the Company or Brand. If people identify with a Company or Brand for the right reasons, they will demonstrate loyalty. Hence the term: "Brand Loyalty".
By the same token, if a Company/Product/Service/Brand fails to deliver on dependability, quality, customer service, or is seen as less than reputable, then a Logo is also a subliminal reminder of distrust. Ever notice a Company changing its Company/Product/Service/Brand Logo after a scandal or bankruptcy?
A Logo also represents, (in the same vein as trust/distrust), value to the customer. If a customer identifies, (in a positive manner), with a Company or Brand, via its Logo, value is created, a value that is worthy of their hard-earned money. Conversely, if a customer identifies negatively with a Company or Brand, the Logo will be a reminder not to waste their earnings on such a Company/Product/Service/Brand.

Ok, now that you are convinced as to the importance of a Logo, where/how to use it, and the attributes of a good Logo, the next step is to go out and look at Logos.

The best way to shape your preferences is to view as many Logos as possible. Feel free to look through our Portfolio, or just scour the internet and write down the things you like or don't like about the Logos you see. Save examples of these so that you can share them with us. In fact, we suggest finding five examples each of color schemes/graphics/fonts/themes, to help demonstrate your likes/dislikes:

Now, we can't just copy an existing design and slap your company name on it, that would be plagiarism, but, we can reference other designs as inspiration in creating a unique Logo. A word of caution: It's fine to look at other Logos within your chosen industry to get an idea of what the competition is using, but remember, your Logo is supposed to differentiate you from your competition, not remind the customer of your competition. Often times, the best inspiration comes from other industries.

Now, once you've read this page, and have a good idea of what you like and don't like in a Logo, you're ready for the most important step.

Click the button below to complete the Logo Questionnaire and let's get started on your Logo!